1. Information We Collect

Personal Information You Provide: When you fill out a contact form, request a consultation, subscribe to communications, or engage our services, we may collect:

• Full name
• Email address
• Phone number (including mobile/cell phone number)
• Business name and address
• Mailing address
• Any other information you voluntarily submit

Mobile and SMS Information: When you opt in to receive SMS or text messages from GoFar Systems, we collect your mobile phone number, your consent to receive text messages, and records of messages sent to and received from you.

Automatically Collected Information: When you visit our website, we may automatically collect your IP address, browser type and version, device type and operating system, pages viewed and time spent on pages, referring URLs, and approximate geographic location.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide requested services
• To deliver lead generation, reputation management, CRM, and AI-integrated solutions
• To send you SMS/text messages related to appointment reminders, service updates, promotions, and other communications you have opted in to receive
• To send marketing emails and newsletters (with your consent)
• To improve and optimize our website and service offerings
• To comply with legal and regulatory obligations
• To protect against fraud, unauthorized access, or other security threats

3. SMS/Text Messaging Opt-In and Consent

Types of Messages: You may receive messages related to:

• Appointment Reminders: Confirmations, reminders, and scheduling updates for service appointments and consultations
• Promotional Offers: Special offers, discounts, and new service announcements
• Service Updates: Notifications on the status of active services, projects, or deliverables

Message Frequency: Message frequency varies based on your interactions and the services you have opted into. You may receive multiple messages per week.

Message and Data Rates: Standard message and data rates may apply. Please check with your mobile carrier for details regarding your text messaging and data plan. GoFar Systems LLC is not responsible for any charges incurred from your carrier.

How to Opt Out: You may opt out of receiving SMS/text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message and will no longer receive text messages from us unless you re-subscribe. You may also opt out by contacting us at support@gofarsystems.com or by calling (240) 273-7195.

Help: For help or questions about our text messaging program, reply HELP to any message or contact us at the email or phone number listed above.

4. Mobile Information Sharing and Disclosure

We may share your mobile information only with service providers who assist us in delivering text messages (such as our SMS platform provider), and only as necessary to operate our messaging program. These providers are contractually obligated to protect your information and may not use it for any other purpose.

We may also disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of GoFar Systems or others.

5. Cookies and Tracking Practices

Our website uses cookies and similar tracking technologies to enhance your experience and gather information about how our site is used.

Types of Cookies We Use:

• Essential Cookies: Required for core website functionality such as page navigation and form submissions.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting data on page views, traffic sources, and user behavior (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across platforms.
• Functional Cookies: Remember your preferences and settings to improve your browsing experience.

Third-Party Tracking: We may use third-party tools including Google Analytics, Facebook Pixel, and similar services that may place cookies on your device. These third parties have their own privacy policies.

Managing Cookies: You may control or delete cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our website. Most browsers allow you to refuse new cookies, delete existing cookies, or alert you when cookies are being set.

6. Data Security and Handling

GoFar Systems takes the security of your personal information seriously. We implement commercially reasonable safeguards to protect your data, including:

• SSL/TLS encryption for data transmitted through our website
• Secure storage of personal data on protected servers with restricted access
• Regular review and update of security practices
• Access controls limiting employee access to personal information on a need-to-know basis
• Secure SMS platform providers with industry-standard encryption

Despite these measures, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information to the best of our ability.

Data Retention: We retain your personal information, including mobile phone numbers and SMS consent records, for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When no longer needed, data will be securely deleted or anonymized.

7. Your Rights and Choices

Depending on your jurisdiction, you have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Portability: You may request your data in a commonly used, machine-readable format.
• Right to Opt Out of Marketing: You may opt out of email marketing at any time by clicking the “unsubscribe” link in any email, and opt out of SMS messages by replying STOP.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us at support@gofarsystems.com or call (240) 273-7195. We will respond to your request within 30 days.

8. Third-Party Services

Our services may integrate with third-party platforms including CRM systems, marketing automation tools, SMS messaging platforms, and analytics providers. These third parties have their own privacy policies governing their use of your data. We encourage you to review their policies. GoFar Systems is not responsible for the privacy practices of third-party services.

9. Children’s Privacy

Our website and services, including our SMS messaging program, are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected such information, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website, services, or SMS messaging program after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, our data practices, or our SMS messaging program, please contact us at:

GoFar Systems
9701 Apollo Drive, Suite 100
Upper Marlboro, MD 20774
Website: gofarsystems.com
Email: support@gofarsystems.com
Phone: (240) 273-7195